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How are service robots transforming guest interactions in hotels today

by Rife technologies 19 May 2025

How Service Robots Are Transforming Guest Interactions in Hotels Today

Service robots are rapidly reshaping guest interactions in hotels, moving from novelty to necessity as the hospitality industry embraces automation and artificial intelligence. Their integration is not only streamlining operations but also elevating the guest experience in ways that were unimaginable just a few years ago.


Personalized Greetings and Concierge Services

Modern service robots are designed to greet guests, provide directions, and offer information about hotel amenities and local attractions. These robots can handle customer inquiries using AI-powered interactions, delivering consistent and accurate responses around the clock145. For example, robots like Connie at Hilton Hotels and Pepper in hotels worldwide engage guests at the front desk, answer questions, and even make reservations, often in multiple languages57. This level of accessibility and personalization enhances the first impression and sets a welcoming tone for the stay.


Automation of Routine Tasks

Robots are increasingly being used for repetitive and time-consuming tasks such as luggage delivery, room service, and amenity restocking237. By handling these duties, robots free up human staff to focus on more meaningful, personalized guest interactions. For instance, Savioke’s Relay robot delivers items like towels and snacks directly to guest rooms, while cleaning robots maintain consistent hygiene standards throughout the property57. This automation not only improves efficiency but also ensures reliability and speed in service delivery.


Enhancing Speed, Consistency, and Availability

Unlike human staff, robots can operate 24/7 without breaks, fatigue, or error, ensuring that guests receive prompt assistance at any hour7. Robots like Dash at the Crowne Plaza and Mario at Marriott Belgium provide round-the-clock front desk support, handle multiple check-ins simultaneously, and reduce wait times for guests7. Their ability to work tirelessly and consistently means hotels can maintain high service standards even during peak periods or staff shortages.


Adding a “Wow” Factor and Novelty

The presence of robots adds a unique, futuristic element to the guest experience. Many guests find interacting with robots entertaining and memorable, which can enhance their overall impression of the hotel

 

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